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Adlibrary
Scrap the old, fuel the new. Google joined the party at adlibrary.com
Last time I shared the process of getting an idea, building the MVP and buying the domain. It was packed and rather a status quo update than sharing something when it happens. But this time it's different. We are in this together now. I will share updates, decisions and moves. This post now tells you a little about Google's adlibrary and why it breaks my whole project. Enjoy.
M
Murat
Page owner and Fullstack Dev
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New addition to adlibrary.com: Google Ad Library
After banging my head against a wall, lots of times, I added the Google Ad Library to adlibrary.com.
It's not that the SQL is hard to understand (fyi, there is no REST API). But the MVP I had built was completely based off the schema of the Meta Ad Library. Finding a middle-ground there was the real challenge. And will also be a bottle neck in the future, but more about that later.
first view of the search results inside adlibrary.com showing google ads results
Love you guys @ Google's Ad Library / Bigquery API / SDK
Seriously. Making the Ad library fully accessible only for people who understand SQL. Love it.
Perfect opportunity for people like me to build a beautiful wrapper.
Terms and conditions
Google's terms tell us not to sell their data, so that makes the decision pretty easy for me to keep the basic search always free. Which I wanted to do nevertheless.
Monetization strategy
Last time I mentioned some ways to make money with adlibrary.com. But I think I could reach most people when I service most people.
So what will probably work best, would be to serve all the API people and GTM Engineers (Go-To-Market Engineers). Then you will get a master-API that you can use via Apify and just plug it into your tools and n8n/Make/Zapier workflows.
That plus all the lead saving and enriching stuff will make the perfect combo.
It works. But it sucks. And it will change completely
Last time I wrote about a new finding I had with Meta's Ad Library. Searching for advertising accounts.
And this integration of Google's Ad Transparency Center just showed me again: this thing news a complete rewrite.
Currently, when looking for a phrase or search term, we trigger the regular term-based search inside Meta's Ad Library.
For Google I have built an SQL query that looks for advertisers and phrase inside the ad text. Finds much more and so much more, that it doesn't make sense anymore. And it's fucking slow.
Merge first pull request for adlibrary.com adding Google to the family
What will change
So I thought, the product should add a filter option that enables you to toggle between searching for advertisers or advertisements.
This will first of all increase performance probably 1000x, the queries are smaller and will take almost no time.
And just as importantly, the results will make sense - you will always find what you are looking for.
Advanced advertiser support
I also thought, when looking for advertisers, you might be interested in keeping up with their ads - so when you save them to your leads, the ads they are using should be freshly polled when you look at them. But that's just in the future.
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Adlibrary
Start of my journey of building a $1B product - adlibrary.com
Telling you about a crazy idea I had a few months ago. I believe adlibrary.com might actually be the vehicle that could get me to a $1Bn evaluation.